Today’s consumer uses their mobile device to find the information they want, when they want it. Increasingly, they are depending on the instant accessibility of mobile apps to quickly tell them what they need to know, so they can make their purchasing decisions and get on with what they’re doing.
Business owners understand the power and importance of creating a mobile marketing strategy. They use mobile apps to connect with customers, share relevant news, offer great deals, increase foot traffic, take reservations, book appointments and boost their revenues. Whether they deliver a service or sell products from a storefront, they know that having a mobile app is one of the most effective ways to reach their customers.
Having an app allows businesses to:
Build customer loyalty
Everyone likes to feel special. An app can make your customers feel special by offering discounts, coupons, and promotions just for using your app.
Send push notifications
Imagine being able to deliver instant messages to your customers’ mobile phones whenever you wish. While only 4% to 10% of emails get opened, push notifications get read 97% of the time.
Create viral buzz
Let your customers quickly tell all of their friends about you using the built-in sharing capabilities of Facebook, Twitter, Google+, text messaging and email.
Grow your list.
An app makes it easy to gather names and email addresses directly inside your app and easily export them into your favorite email marketing campaigns.
Promote special events
Want — no NEED — that next event to deliver a good ROI? Use your app to provide up-to-date information about all of your business events, sales, and promotions with an in-app events calendar that anyone can access.
Gain more credibility
Are you an early adopter or did you wait too long to get a PC, laptop, cell phone? Don’t make the same mistake this time. We are still in the early stages of the mobile app. Make the leap this time and get out in front of your competition this time. Having one adds serious credibility to your business.
Keep customers informed.
Create your app and load it up with information about your business, service offerings, product samples, pricing, menus, and more. There’s a tab for just about everything you want them to know.
Make connecting with you easy
Make it simple for customers to reach you using Click-to-Call, Click-to-Text, email, a link to your website and GPS directions to to your business—all from right inside your app.
Get instantaneous feedback.
Allow customers to leave feedback from inside your app, share their photos as well as send comments in a variety of ways.
Track your success.
Use our fresh squeezed analytics to track the daily, weekly, and monthly downloads of your app.